A/Prof Lucinda Morris is a radiation oncologist at the Radiation Oncology Network, Western Sydney Local Health District and an internationally recognised clinician-researcher in geriatric radiation oncology. She is founding Co-Chair of Targeting Cancer and a member of the World Radiotherapy Awareness Day (WRAD) Committee, high-impact global campaigns that improve awareness of and access to radiotherapy for people living with cancer. Lucinda has extensive experience leveraging traditional and social media platforms, working in collaboration with patient advocacy groups and consumers to improve patient outcomes. An active clinical educator, she leads several national and international initiatives to strengthen radiation oncology education and awareness for healthcare professionals and the broader community.